There is no best stack, only the right one for your team. These are the five questions we ask before choosing.
- Who edits it?: if marketers update it weekly, a visual CMS wins.
- What does it connect to?: deep product integrations favour code.
- How fast must it ship?: visual builders usually launch sooner.
- How custom is the design?: unusual interactions are easier in code.
- Who maintains it?: no developer on the team means fewer moving parts.
Our default
For most marketing sites we start with Webflow so teams can move fast on their own. For product-heavy sites we build in Next.js and connect a headless CMS.
Quick tip
Choose the stack your team can maintain without you, not the one your agency prefers.