How we run a brand workshop in a single afternoon

Every brand project we run starts with one afternoon in a room with the founders. Here is exactly how we spend those three hours.

Hour one: who is this for?

We write down the three types of people the brand must win over, and what each of them is worried about. Most teams disagree here, and that is the point.

Hour two: how should it feel?

We sort word cards into "we are" and "we are not" piles, then pick five words that every design decision must pass.

Hour three: what does it look like?

We pin up references from outside your industry and vote. By the end of the day we have a one-page brief everyone has agreed to.