← All notes

Designing onboarding people actually finish

Onboarding is the most expensive screen in your product. It is where most new users quietly leave.

Ask for less, later

Every field you add costs completions. We ask only for what the first useful moment needs, and collect everything else once people are already getting value.

“The goal of onboarding is not to set up the account. It is to get to the first good moment.”

Show progress honestly

A short, honest progress indicator beats a long checklist. Three clear steps feel achievable; nine feel like homework.

Quick tip

Watch five real people sign up on a video call. You will find your biggest drop-off in the first ten minutes.

Share this noteLinkedInX / Twitter