Online Character Count: Twitter & SMS Limits
We live in a short-form world.
- X (Twitter): 280 Characters.
- SMS: 160 Characters.
- LinkedIn Headline: 220 Characters.
Going over the limit by one character can prevent you from posting or split your text message into two awkward parts (doubling the cost for some marketing campaigns).
Why Precision Matters
It's not just about hitting "Post."
- Cost: SMS marketing services charge per segment (160 chars). A 161-character message costs double.
- Impact: Short, punchy copy usually converts better than long rants.
- Truncation: Google Ads and search results cut off text mercilessly.
Counting Spaces
Does a space count as a character? Yes. Does an emoji count? Yes (and sometimes it counts as 2 or more bytes depending on the platform).
Use the Tool
Our Character Counter handles the math:
- Paste your draft tweet.
- Look at the "Characters" number.
- Edit until it turns green (under the limit).
It's a simple sanity check that saves you from the frustration of hitting "Tweet" and getting an error.